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The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.
The Diploma in Business and Marketing Strategy is a Regulated Qualifications Framework (RQF) equivalent Level 7 qualification. It is designed to offer learners without prior marketing experience the knowledge and skills they need to be operationally effective in a career in the Marketing field.
For those learners that do have prior experience in Marketing and who also possess a professional qualification, the pathway through this programme will develop their professional competence.
The aims of this programme will allow learners to:
● Gain a sound and coherent foundation in marketing, such that they will be able to define and execute practical marketing interventions that exist in professional practice
● Synthesise and critically evaluate theoretical frameworks of strategic marketing, business ethics, design and innovation as applied to marketing
● Demonstrate an understanding of the practical value of these frameworks in a range of strategic business situations
● Create frameworks for understanding and analysing marketing processes in diverse organisational types, encountering different and changing marketing environments
● Develop practical research and analytical capabilities in the context of market/driven strategy, and in particular in the formulation of value propositions in provider/customer relationships
● Review, modify, synthesise and apply transferable marketing concepts and skills in the management of product and market development, in particular from the strategic perspective
● Critically assess market-sourced data and information from a variety of organisations and use this for strategic marketing and decision making
● Evaluate a variety of creative approaches to product and service design, creativity and innovation that may contribute to organisational wealth
Qualification structure
The Diploma in Business and Marketing Strategy consists of 5 mandatory units for a combined total of 120 credits.
Key facts about Level 7 Diploma in Business and Marketing Strategy SCQF Level 11
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Compulsory Units
● Strategic Management (30 credits)
● Strategic Financial Management (30 credits)
● Marketing Management in Practice (20 credits)
● Global Marketing (20 credits)
● Marketing for SME, Charity and the Public Sector (20 credits)
Why choose LSIB ?
- Your qualification is recognized and accepted world over.
- Our curriculum helps you to develop critical thinking, exceptional management knowledge and cultural awareness.
- Experience online-time study like never before with our purpose built smart learning tools which gives you advantage of studying anytime and anywhere.
- Be part of an elite cohort of talented business students, and develop a valuable and influential global network using LSIB online community.